Chronically Rebrandingnotes on rethinking your career

· 3 min read

Your career doesn't need a reinvention. It needs release notes.

Every few years it happens. The job changes, or I change, and the way I describe myself stops fitting. The LinkedIn headline is stale. The bio sounds like someone I used to be. And the answer to "so what do you do?" comes out as a long, wandering list.

For a while I read this as a sign I hadn't figured it out yet. Now I see it differently. I'm not lost. I'm chronically rebranding. (Hence the name.)

Careers ship in versions

Software teams don't rebuild an app from scratch every time it changes. They ship versions: small updates, the occasional big change, and a short note telling users what's different.

Careers work the same way:

Most of us skip the last one. We ship the change and forget to write the notes. So people keep seeing an old version of us, and we keep explaining ourselves.

Write your own changelog

Here's where I'd start. Open the changelog workspace, or a blank note, and list your versions:

Give it 10 minutes and don't edit. Then look at what you wrote. You'll spot patterns: the skill that shows up in every version, the pivot that wasn't as random as it felt, the update you've put off for two years.

That last one is usually the most useful. It tells you what to fix first.

Try it now: write your career changelog. It takes 10 minutes and stays in your browser.

What's coming here

This site is my release notes for rethinking a career. Expect frameworks, templates, and honest notes written from the middle of the process, since there's no finish line.

Next up: how to tell your career story in one sentence.

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